Maji Cola is a non-profit brand that sells cola in the shape of a portable gas tank at music festivals, raves, concerts, and other select events as well as their website to help raise money to provide clean and accessbile water in countries like Kenya and Somalia, where there is a water scarcity crisis.

When the QR code on the packaging label is scanned, it launches an AR (Augmented Reality) experience for the viewer, telling the story of Meuni: a young girl living in Kenya and how Maji changed her life for the better.